Homework time… CWCCM Task 2.3

Posted on Dec 11, 2010

As part of the Certificate in Web Content Creation & Management (CWCCM) programme I am undertaking, I have been asked to expand upon the following in relation to the Internet or intranet website on which I am working/intend to work.

  1. The goals for website.
  2. Describe the important characteristics of the target audience for this site.

Given that I am interested in developing both this blog and my organisations intranet pages, I have provided responses below for both areas:

My Blog


Having reviewed the stats for my Blog since I launched it in April 2010, the average views per day has been 10. It is my goal to increase that figure by 50% to an average view of 15 per day by August 2011.

Important Characteristics of Target Audience

My target audience for this Blog are Learning & Development professionals, with a slight bias towards those who are involved in using and promoting current and emerging technologies. I surmise that this group of people are looking for content which will provide them with an initial perspective on a subject or an innovative approach to undertaking an activity. I also suspect that they are looking for content that will showcase the tools that are available in an integrated manner. i.e. Twitter feeds, embedded media, tags etc

My Organisations Intranet site


The goal for this site is a little more difficult to define as I am not the ‘owner’ of the site, this is held by an individual within our overall Group. I am also unable to define simple, low-level goals such as ‘increase site/page traffic by ?% as there isn’t a hit counter/statistics functionality within the platform. Instead I have taken it upon myself to offer what advice and support I can to the intranet authors within my organisation by way of forming peer support groups, arranging formal training on the platform for new authors and creating an online library of screencast ‘how to’s‘ as a performance support tool. I am also investigating the possibility of the CWCCM programme (or similar) being delivered as a closed programme to my target audience.

Important Characteristics of Target Audience

The target audience for this intranet site are employees within my organisation who work on my geographical site. They are aged between 17 up to statutory retirement age and have varied levels of IT competency.

Enough of the lurking! Why not leave a comment? You know you want to...

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