Homework time… CWCCM Task 4.3

Posted on Jan 16, 2011

As part of the Certificate in Web Content Creation & Management (CWCCM) programme I am undertaking, I have been asked to write a 500-word web article on a topic related to this unit (which included writing for the web, e-newsletter, surveys and podcasting) This article has been submitted to the CWCCM VLE, but I thought I’d share it with you here.


Podcasting? That phrase has come about as a result of the rise in popularity of the iPod, right?Well actually, No! That is however a popular misconception brought about, more than likely, as a result of the inclusion of ‘pod’ within both terms. The podcasting community generally accepts that the first person to use the term was Dannie Gregoire on September 15th 2004 who took the phrase ‘programming on demand’ and created the acronym ‘pod’ – hence podcast.

I’ve recorded some audio clips and placed them on my organisations intranet, am I podcasting?

Technically, No! A ‘true’ podcast is one which allows listeners to subsribe to it’s feed and subsequently receive updated podcasts from you, as and when you publish them. Just placing an audio clip on a webpage or emailing it to somebody, falls a little way short of a true podcast… BUT… you are doing more than a lot of people, so keep up the good work.

Surely you need a lot of technical equipment to Podcast, I mean just look at a radio studio.

You’d be surprised at how little equipment you need to podcast. In fact, services such as Audioboo and iPadio both offer Smartphone apps that allow you to record audio and then upload it onto their website, which then provides a feed that listeners can subsribe to… Voila! a podcast! For those of you without Smartphones, iPadio even offers a London based number that allows you to ‘dial’ into an audio recording system, which again publishes a feed. So you’ve got no excuse!

I like the idea of podcasting, but I doubt that anybody would want to hear what I have to say.

How do you know until you try? On of the most successful podcasts of all time was the Ricky Gervais podcast in which Ricky and Steve Merchant just engaged in conversation with their radio producer Karl Pilkington. Nobody ever expected it, but that unscripted, conversational, humorous dialogue has proven to be a killer formula. If you’ve got a subject that’s close enough to your heart that you feel passionately enough about it to talk into a phone or microphone for 5-10 minutes every week, then you have enough material for a podcast. Go for it, you never know!

I like the idea, but want to do a bit more research, where should I start?

A great starting point would be to pick up a copy of ‘Podcasting for Dummies’ which provides easily understood, humorous, technical advice for beginners onwards, whilst if you are searching for some good examples of podcasts (particularly if you are responsible for the education of others) then why not have a listen to some of James Clays podcasts.

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