‘Fixing’ compliance training at #LearningLive

Posted on Aug 24, 2013

I must applaud the Learning and Performance Institute and in particular those involved in planning this years Learning Live. For the first time that I have personally seen in the UK, an L&D conference (outside of the academic world) has asked people to submit proposal for available speaking slots, I believe this is a fantastic way of surfacing those ‘hidden’ stories and allowing ‘new’ people to gain exposure, let’s hope that other conferences follow suit in the future.

I submitted a number of proposal and have been fortunate in gaining a speaking slot, here’s the official blurb

Session: ‘Compliance Training – From Course to Campaign!’

Compliance training is often seen by many L&D practitioners as a ‘thorn in their side’; a necessary evil that despite their best efforts, remains low-down on most learners list of things to concern themselves about.
If this applies to you and/or your organisation and you’d like to find out how to take a significant step change in the delivery of your compliance training, then this session is for you!
Craig Taylor will guide you through his journey in turning compliance training from a selection of stand-alone courses to a series of ongoing campaigns.
He’ll share his background thinking, hints and tips to obtain that critical ‘buy in’ from stakeholders and the research to back up his campaign approach along with those all important ‘lessons learnt’; AKA the bits that Craig got wrong!

Session Objective 1: Why the move from course to campaign?
Session Objective 2: How to obtain that all important ‘buy in’ from stakeholders
Session Objective 3: How to ask for what you want from external agencies.
Session Objective 4: Why you might consider a campaign for a campaign.
Session Objective 5: Share Craig’s lessons learnt

The LPI have also been asking speakers to promote/give an insight/’flip’ their session by using Social Media, multimedia etc in advance of the event. I think this is, in principle, a fantastic idea, but one that is not without it’s problems, which I have blogged about previously.

I’ve used a few approaches to promote / prepare people for my session.

 

I used Vine for the first time, to ask some ‘leading’ questions to hopefully encourage people to attend my session (I can definitely see Vine vids being a part of a wider campaign)

 

I used Powtoon to create an animation, again offering a WIIFM for anybody still undecided as to which session to attend.

 

I also experimented with SMS text messaging ahead of the session, why not get involved with my experiment? (details in tweet below)

 

I’m not planning on creating any ‘new’ marketing material, but there’s still the best part of 3 weeks to the event…. so who knows?

So now it’s over to you…

If you’re coming to my session…

Why?

What do you want from me / the other people attending my session?

What problem are you trying to solve?

What ‘ Monday morning quick wins’ are you looking for?

 

6 Comments

  1. I wish I could attend!
    Craig, have you read my “Take the law out of compliance training” http://wp.me/pf1R0-2qL
    I fully support your drive from a course to a campaign. Compliance is a culture, not a process.

  2. Hello Craig
    Good luck with the presentation and I do hope that people send their responses via SMS so that you have engagement before the session.  I love the fact that you have used the edtech tools like Vine and Powtoon to pique curiosity and interest which is something I’m going to use too! (thanks for the tips). Looking forward to reading the tweets coming out of #LearningLive and blog post of how it all went. 
    The moment I saw, “Is it that time of year again?” in your Powtoon, a feeling of dread overcame me. Isn’t it strange that compliance training can create this horrid feeling in us – and we’re the L&D people!!! Sometimes we’re our own worst enemy in creating these courses!!
    Good on you for leading the change.
    Helen

  3. Ryan Tracey Hi RyanTracey Thank for dropping by, reading and commenting – you do know there’s a way you can get to my session? ‘All’ you have to do is convince an Aussie conference organiser to fly me over to an Aussie conference and we’re laughing! 😉
    I have indeed read your blog post. I’ve bookmarked it along with others, to direct people to after my session so that they can see what initially inspired me and ‘confirmed’ my approach, once the project started.

  4. ActivateLearn Hi ActivateLearn Thank you for taking the time to read and comment. I wanted to try and use a range of methods and media to raise people’s interests, as it is very ‘in line’ with the general approach that the campaign would take.
    I’m not sure I’m ‘leading the change’, as a blended approach to subjects has been around for some time, I think I’ve just been fortunate enough to ask the right questions to the right SMEs to get the project moving – alas, I’m no longer there to see it through.

  5. You are right compliance training is the thorn is every L&D professional’s side. However, for most learning professionals, whether academic or corporate, its the primary reason students attend training.

  6. @Jeff Walter A-ha! You’re absolutely right Jeff, which is why it’s the perfect area to showcase new approaches and thinking as it (well in many organisations) hits 100% of the people – from the top down.

Trackbacks/Pingbacks

  1. ‘Fixing’ compliance training at #LearningLive | Risk management - […] Read more… […]
  2. My review of #LearningLive 2013 Day 1 | Tayloring it... - […] mentioned in a previous blog post, I’m participating in Learning Live 2013. Whilst I was directly involved as a…
  3. My review of #LearningLive 2013 Day 2 | Tayloring it... - […] mentioned in a previous blog post, I’m participating in Learning Live 2013. Whilst I was directly involved as a speaker…

Enough of the lurking! Why not leave a comment? You know you want to...

%d bloggers like this: