From Compliance Course to Campaign Part 4 – The Campaign!

Posted on Sep 25, 2013

If you haven’t read this series to date it may be worthwhile doing so in order to set the context for this post…

At the end of my last post, I said the following

Keep on reading this series of posts to discover what happened after we’d received the proposals and what I’m calling the ‘end of the beginning

What I didn’t realise at the time was that my employment would end with that organisation prior to the project completion. To that end I’ll be unable to continue blogging about the status of the campaign, however what I am able to do is provide you with a glimpse into the ‘proof of concept’ that I delivered to internal stakeholders. I’m hopeful that even without seeing the final campaign, there will be something in the movie below that will inspire you towards making a change in the way that you design and deliver your compliance training. (you only need to watch between 43:43 and 54:28 to get a grasp of the campaign element)

If you’d like me to speak at your next event or discuss how I may be able to work together to bring about a fundamental change in the way your organisation delivers its mandatory training, then please get in touch.

One Comment

  1. Campaign for a campaign – used extremely effectively as a marketing tool back in my RSA days for “More Th>n” launch.If you had been in London over 2 months prior to launch, you will have seen posters about “have you seen Lucky” ( the dog)  and call this number. When the campaign actually launched, the first More Th>n product was Pet insurance that included cover to offer a loan if you lose your dog. 
    It was a brilliant marketing campaign despite the threat of a fine for flyposting in Westminster!

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