Week 1 recap of #GoogleMedia #MOOC

Posted on May 27, 2014

If you read my last post in this #GoogleMedia series, you’ll know that I’ve recently started a MOOC entitled Understanding Media by Understanding Google. We’ve just come to the end of Week 1 so I thought it would be a logical time to post my reflections from the past week. In order to stop these weekly posts from becoming a ramble, I’m going to try and stick to the following headings:

  • This weeks theme
  • Suggested reading
  • Random fact
  • Coursera/MOOC design observation
  • Synergies with L&D

This weeks theme

The Age of Google / Google and Search

Suggested reading

A small selection of the reccomended reading for the #GoogleMedia #MOOC

A small selection of the reccomended reading for the #GoogleMedia #MOOC

Upon registering for the MOOC, participants were recommended to obtain a number of books on the subject of Google. These books were:

I only own one of those books ‘What Would Google Do’, so being somewhat strapped for cash, I purchased another 2 on eBay and decided to reserve the others from my local library……. I’m still waiting…… (Expect a weekly update on this).

For those people who were unable to access the books, a selection of online resources were also provided to help ‘plug the gap’.

I’ve bookmarked those resources in case you’d like to view them. (I’ll add more each week as I progress)

Random fact

In 1998 Google handled approx 10, 000 searches a day. Today, it handles that amount in approx 1/3rd of a second!

Coursera/MOOC design consideration

It was great to read this approach to the structure and availability of the resources,

Rather than releasing videos and related materials week by week, we will be posting them all as the class begins, so that you can proceed at the pace that works best for you

although the assignment are still released on a week-by-week basis, but I can live with that. Many of the videos had links to other resources embedded within them at various stages, which was useful in terms of being able to ‘jump out’ of the video at certain points, however several of the videos failed to have the link included, despite them being referenced.

The programme does have a feature and process for reporting ‘issues’ with any of the content, which is good to see.

The Coursera app works well both my iPad and Nexus 5 phone, in terms of being able to review the programme structure and videos (a big help when you have a 5 hour round commute) unfortunately the forums don’t seem to be optimised for mobile use.

Using the Coursera app to undertake the #GoogleMedia #MOOC on my iPad.

Using the Coursera app to undertake the #GoogleMedia #MOOC on my iPad.


Synergies with L&D

As I’ve been reading the books and accessing the online resources I’ve made number of notes and observations as to how I think there is a synergy / something to be learnt in the work that I do. I’ve listed a small number of the quotes below and was originally planning to to explain why I’ve made a note of them, but I’ve changed my mind… … instead I’ll let you, Dear Reader, makes the connections for yourselves.

“We are afraid of Google. I must state this very clearly and frankly, because few of my colleagues dare do so publicly A complicated courtship, Rough Type

“Unless old media companies want to fight their customers, try to deny their desire for new choices and new conveniences, pretend they can reclaim past glories, they have no alternative but to figure out how to ride the wave” Googled: An Excerpt From Ken Aluetta’s New Book

“The mass market is dead, replaced by the mass of niches” What Would Google Do, Jeff Jarvis

Why not leave your thoughts as to why I highlighted those specific quotes / references in the comments section below? Image source

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