Week 3 recap of #GoogleMedia #MOOC

Posted on Jun 22, 2014

If you read my blog regularly you’ll know that I’ve committed to blogging my way through a MOOC I’ve undertaking entitled Understanding Media by Understanding Google. We’ve just come to the end of Week 3 so I thought it would be a logical time to post my reflections from the past week.

In order to stop these weekly posts from becoming a ramble, I’m going to try and stick to the following headings:

  • This weeks theme
  • Suggested reading
  • Random fact
  • Coursera/MOOC design observation
  • Synergies with L&D


This weeks theme

Google and Advertising

Suggested reading

Upon registering for the MOOC, participants were recommended to obtain a number of books on the subject of Google. These books were:

As mentioned in my Week 1 recap

I only own one of those books ‘What Would Google Do’, so being somewhat strapped for cash, I purchased another 2 on eBay and decided to reserve the others from my local library……. for those of you who are on the edges of your seats wondering whether they have arrived or not…… still no sign of them!!

For those people who were unable to access the books, a selection of other resources are published each week in order to ‘plug the gap’ of the books. I’ve updated my social bookmarks with the reading and viewing from Week 3 in case you’d like to see them.

Random fact

$44, 686, 000, 000. Google’s unaudited, annual advertising revenue for 2012 (according to required Government filings)

Coursera/MOOC design consideration

As I mentioned last week, I’m not a fan of the weekly ‘quizzes’ as in my opinion they don’t really add any deep value to the course and only test short term recall, however I was pleased to see this in relation to the quizzes:


Coursera screenshot providing advice on how to check outside sources whilst within an assessment.


Synergies with L&D

In previous weeks I’ve made some notes and annotations alongside the recommended reading, however I have to admit defeat with this weeks subject area / reading. I find it hard to believe that there is nothing that L&D can’t take from the way that Google undertakes its advertising business, but i just haven’t seen it this week – perhaps MOOC fatigue is setting in???


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