Week 4 recap of #Googlemedia #MOOC

Posted on Jun 23, 2014

If you read my blog regularly you’ll know that I’ve committed to blogging my way through a MOOC I’ve undertaking entitled Understanding Media by Understanding Google.

We’ve just come to the end of Week 4 so I thought it would be a logical time to post my reflections from the past week.

In order to stop these weekly posts from becoming a ramble, I’m going to try and stick to the following headings:

  • This weeks theme
  • Suggested reading
  • Random fact
  • Coursera/MOOC design observation
  • Synergies with L&D

This weeks theme

Google and Video

Suggested reading

Upon registering for the MOOC, participants were recommended to obtain a number of books on the subject of Google.

These books were: What Would Google Do?: Reverse-Engineering the Fastest-Growing Company in the History of the World, by Jeff Jarvis

Googled: The End of the World As We Know It, by Ken Auletta

In the Plex: How Google Thinks, Works, and Shapes Our Lives, by Steven Levy

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, by Eli Pariser

The Googlization of Everything (and Why We Should Worry), by Siva Vaidhyanathan

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle.

For those people who were unable to access the books, a selection of other resources are published each week in order to ‘plug the gap’ of the books.

Here are my updated social bookmarks with all of the online suggested reading to date.

Random fact

Google’s ‘Content ID’ scans 250 years worth of YouTube footage EVERY DAY looking for copyright infringements.

Coursera/MOOC design consideration

As I mentioned last week, I’m not a fan of the weekly ‘quizzes’ as in my opinion they don’t really add any deep value to the course and only test short term recall, however I was pleased to see this in relation to the quizzes:

Coursera screenshot showing advice on how to check outside sources 'mid' quiz

Coursera screenshot showing advice on how to check outside sources ‘mid’ quiz

Synergies with L&D

As I’ve been reading the books and accessing the online resources I’ve made a number of notes and observations as to how I think there is a synergy / something to be learnt in the work that I do. I’ve listed a small number of the quotes below and was originally planning to to explain why I’ve made a note of them, but I’ve changed my mind…

“Citizens play a substantial role in supplying and producing footage” “The most popular news videos are a mix of edited and raw footage” Pew Research Journalism Project. YouTube & News, A New Kind of Visual News.

… instead I’ll let you make the connections for yourselves.

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