Latest #MOOC on #ContentStrategy. Week 1

Posted on Apr 5, 2015

Buoyed by my recent(ish) completions of the following MOOCs:

Understanding Media By Understanding Google

Learning How To Learn

Design Thinking For Business Innovation

I’ve decided to take the plunge again and sign up to the

Content Strategy For Professionals: Engaging Audiences For Your Organisation MOOC

which is part of a ‘specialisation’ programme that I’ll be undertaking over the next few months.

I plan to blog my way through, initially through this MOOC, and in time through the whole specialisation and in order to stop these weekly posts from becoming a ramble I am going to try and stick to the following headings

  • This weeks theme
  • Key takeaway(s)
  • Coursera/MOOC design observation
  • Synergies with L&D
  • Homework/Assignment

This weeks theme.

Introduction/What is Content Strategy?

Key takeaway(s)

I think my biggest takeaway this week, is that despite watching all the videos for Week 1, submitting my reflection on week on in, and perusing the forums I still don’t get the difference between Content Strategy and Content Marketing. The MOOC went some way towards providing examples of the differences, but for me the differences seem to be so subtle that they’re indistinguishable. This seems to be underpinned by the participant initiated forum….
Content Strategy v/s Content Marketing: Need more examples to understand the difference
being one of the most popular!

Coursera/MOOC design observation

It was great to read this approach to the structure and availability of the resources,

We know that some people like a traditional classroom structure but others do not want to be confined to a six week framework where some material is provided each week so we have provided all of the materials from day one to let you make your own choice about how you want to participate. There are videos and examples each week which build on each other. So if you decide to do the weekly watching of videos and participating in discussion boards or want to take a weekend and go through the whole course, that is up to you. But we recommend moving through the course in order to understand how segments build on each other.

The Coursera app works well both my iPad and Nexus 5 phone, in terms of being able to review the programme structure and videos (a big help when you have a 5 hour round commute) unfortunately the forums do not seem to be optimised for mobile use and the sporadic, formative questions that are built into some of the videos don’t seem to behave themselves when viewed from mobile devices.

I started to take notes in Evernote as I started to make my way through the videos, only to be pleasantly surprised that at the end of each video there is a ‘Take Back To Work’ slides that contains a brief summary of the key points of the video. It is certainly not a replacement for watching the videos in their entirety, but it does provide a degree of comfort when your own notes match those on the slide!

Screenshot of a 'Take Back To Work' slide

Screenshot of a ‘Take Back To Work’ slide

Synergies with L&D

One of the biggest synergies that I identified with the field of Learning & Development (that I work in) was ‘The Three Truths’ (as shown above). L&D also have these challenges to overcome and if done effectively, some fantastic opportunities to better serve our customers.

Homework/Assignment

We were asked to

Post a link to a real-world, digital example of Content Strategy that interests you and that others consider. The example can be from any source or from your own work. With it include in your post a 3-5 sentence explanation that tell us what we are looking at and why it meets the definition of Content Strategy.

Here’s my response

I must admit that I am struggling to get to grips with the definition of Content Marketing so the example below may be well off the mark

http://www.independent.co.uk/news/weird-news/northern-ireland-doesnt-mess-around-with-its-road-safety-adverts-9555802.html

The video, does not overtly try and market Northern Irelands Department of Environment, however it does tells a story in a way that is engaging and magnetic and useful to the consumer.

During the early stages of this MOOC we have learnt that we should be producing content that the consumer needs and wants – is this an exception though?

Can ‘good’ Content Marketing include content that the consumer wasn’t looking for/wasn’t aware they needed (as in the case of this video)?

I’d welcome your thoughts, particularly if you are part of the MOOC teaching staff.

No Comments

Trackbacks/Pingbacks

  1. #ContentStrategy #MOOC – Week 2 | Tayloring it - […] you’ve not read my Week 1 post from this series, you may want to read it prior to reading…
  2. #ContentStrategy #MOOC Week 3 | Tayloring it - […] you’ve not read my Week 1 post from this series, you may want to read it prior to reading…
  3. #ContentStrategy #MOOC Week 4 | Tayloring it - […] you’ve not read my Week 1 post from this series, you may want to read it prior to reading…
  4. #ContentStrategy #MOOC – Week 4 | Tayloring it - […] you’ve not read my Week 1 post from this series, you may want to read it prior to reading…
  5. #ContentStrategy #MOOC – Week 6 | Tayloring it - […] you’ve not read my Week 1 post from this series, you may want to read it prior to reading…
  6. #ContentStrategy #MOOC – Project Assignment | Tayloring it - […] Week 1 – What is content strategy? […]

Enough of the lurking! Why not leave a comment? You know you want to...

%d bloggers like this: