#ContentStrategy #MOOC – Expanding Your Contents Impact & Reach – Wk 1

Posted on Jun 15, 2015

Buoyed by my recent(ish) completions of the following MOOCs:

Understanding Media By Understanding Google

Learning How To Learn

Design Thinking For Business Innovation

Content Strategy For Professionals: Engaging Audiences For Your Organisation

I’ve decided to take the plunge again and sign up for the second in a series of MOOCs entitled Content Marketing for Professionals 2: Expanding Your Contents Impact and Reach (the first being one of the MOOCs Ive recently completed)

These MOOCs form part of a ‘specialisation’ programme that is being offered by Coursera.

Ive found that by making a commitment to blog my way through any MOOC I undertake that this helps me to stick with it and ultimately complete it. In order to stop these weekly posts from becoming a ramble I am going to try and stick to the following headings

  • This weeks theme
  • Key takeaway(s)
  • Coursera/MOOC design observation
  • Synergies with L&D
  • Homework/Assignment


This weeks theme.

Utilising Content Trends

Key takeaway(s)

Ive felt a bit short-changed this week.

Perhaps its just me, but there seems to be a little repetition from the first MOOC – not a lot – but repetition all the same. I also felt like Week 1 seemed to be just content padding – there was very little new, insightful or revealing. Admittedly this may be because I already get what Week 1 is trying to convey, but it does seem to be quite basic.

Coursera/MOOC design observation

It was great to read this approach to the structure and availability of the resources,

We know that some people like a traditional classroom structure but others do not want to be confined to a six week framework where some material is provided each week so we have provided all of the materials from day one to let you make your own choice about how you want to participate. There are videos and examples each week which build on each other. So if you decide to do the weekly watching of videos and participating in discussion boards or want to take a weekend and go through the whole course, that is up to you. But we recommend moving through the course in order to understand how segments build on each other.

The Coursera app works well(ish) on both my iPad and Nexus 5 phone, in terms of being able to review the programme structure and videos (a big help when you have a 5 hour round commute) unfortunately the forums do not seem to be optimised for mobile use and the sporadic, formative questions that are built into some of the videos don’t seem to behave themselves when viewed from mobile devices.

As with the first in this series of MOOCs I have continued to take notes in Evernoteand again, as with the first MOOC, Coursera have continued to provide a ‘Take Back To Work’ slide at the end of each video that contains a brief summary of the key points. It is certainly not a replacement for watching the videos in their entirety, but it does provide a degree of comfort when your own notes match those on the slide!

An example of a 'Take Back to Work' slide

An example of a ‘Take Back to Work’ slide

Synergies with L&D

One of the biggest synergies that I identified with the field of Learning & Development (that I work in) was contained within the video What Does Your Audience Find Interesting.

Given that many of the people I try and serve are within an organisation and the content is usually work-place orientated, I prefer to rephrase this particular videos title to “What Does Your Audience Find Useful” (in helping them do their jobs).

The video reminded me of various ways to identify what my audience is perhaps struggling with to better help me, help them, with that struggle.

Here are a few methods I’ve used in the past that have helped to surface some issues that traditional need analysis failed to do:

  • Ask your Helpdesk what their most frequently asked questions / problem areas are. Once youre armed with this data, youre in a position to offer solutions to minimise those problems.
  • Run reports on what people are searching for on your intranet/LMS/content management system. Do you have content to meet those enquiries? If you do, great. if you dont, you may wish to consider creating it.


We were asked to

Share a good example of a data visualisation or infographic we have seen

Here’s my response

Whilst this article does contain a ‘finished’ infographic, I found it more useful to read the thinking that takes place during the design process and also to seethe iterative designs.


I’ll let you know how I get on in Week 2…..

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