#ContentStrategy #MOOC Wk 3 – Interactivity & Gamification

Posted on Jun 22, 2015

If you’ve not read my Week 1 post from this series, you may want to read it prior to this post….

I plan to blog my way through, initially this MOOC, and in time through the whole specialisation.

In order to stop these weekly posts from becoming a ramble I am going to try and stick to the following headings

  • This weeks theme
  • Key takeaway(s)
  • Coursera/MOOC design observation
  • Synergies with L&D
  • Homework/Assignment

This weeks theme

Interactivity and Gamification

Key takeaway(s)

Interactive/interaction/interactivity means different things to different people. Its so prevalent a term to be almost useless – which is why we must clarify what our clients mean when they say it.

Coursera/MOOC design observation

I’ve continued to take notes in Evernoteand am pleased to see that each video continues to include a Take Back To Work slide.

The first video this week, was 11m 22s in duration. Perhaps they need to take a look at the data on online video duration that HT2 and EdXhave put together.

The MOOC host, Professor John Lavine does a very good job of stopping his co-speakers as and where they use any jargon, slang, abbreviations etc and asking them to explain in clearer terms.

This week saw a series of online examples being discussed via screencasts. If you havent had chance to read my Evernote notes for this week, here are the examples:

Creating a lean back experience

An interactive trap

When an interactive barrier has reward

Data visualisation

Narrative transport

Synergies with L&D

Interactivity and games are commonly and rapidly growing terms within the L&D arena.

Looking at the interactivity element I would challenge us all to initially ask what this means to our clients when they ask us for it and perhaps more importantly challenge whether it is needed in the first place..


do your consider this blog post interactive? (beyond reading – although you may class reading the text from the screen as interactive?). Did you get something from it?

Do you consider the last movie you watched as interactive? (beyond watching and listening to it – although you may class viewing and listening to the images and dialogue as interactive?) Did you get something from it?

Do you consider the last news bulletin you listened to on the radio as interactive? (beyond listening to it – although you may consider switching the radio on and listening to it as interactive?) Did you get something from it?

My point? Let’s not get hung up on ‘interactivity’.


This weeks homework was a forum activity that asked us to share an example of a brand using interactivity to tell its story.

This was the most popular post at the time of writing (deservedly so I believe!)


(make sure you keep pressing the R key on your keyboard to see an alternative perspective)

Do you have an example of a brand using interactivity to tell it’s digital story?

If so, please share it via the comments below.

Enough of the lurking! Why not leave a comment? You know you want to...

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