#ContentStrategy #MOOC Wk 4 – Visual Communication

Posted on Jun 30, 2015

If you’ve not read my Week 1 post from this series, you may want to read it prior to this post….

I plan to blog my way through, initially this MOOC, and in time through the whole specialisation. In order to stop these weekly posts from becoming a ramble I am going to try and stick to the following headings

  • This weeks theme
  • Key takeaway(s)
  • Coursera/MOOC design observation
  • Synergies with L&D
  • Homework/Assignment

This weeks theme

Visual Communication

Key takeaway(s)

Gestalt theory was discussed a lot this week. This is a theory that I have heard of before, but I wouldn’t have been able to tell you that it related to Visual Communication.

Something for me to take a closer look at.

Coursera/MOOC design observation

I’ve continued to take notes in Evernote and am pleased to see that each video continues to include a Take Back To Work slide.

Something that’s been bugging me for a while now is the almost throw away nature of the social aspects of some of the MOOCs I’ve undertaken – specifically the forums. Many of them ask each participant to initiate a post in the forum – if each participant actually did this, the end results would be 10s of 10000s of (often disparate) forum entries – who’s going to read them all or even a fraction I wonder.?

I feel that many MOOCs would benefit from having 1 or 2 discussion threads that have been started by the facilitator and that people are encouraged to

a) respond to

b) comment on another participants comment

This for me would help to maintain a sense of structure and direction to the forum and encourage the social aspect more.


Synergies with L&D

There was a good example of effective/less effective visual communication this week that got me thinking.

Heat map showing the difference between content read when the baby's eyes are facing the reader Vs facing the content (text)

Heat map showing the difference between content read when the baby’s eyes are facing the reader Vs facing the content (text)

The two separate images above contains the same text content.

The same baby is in both images.

Look at the heat maps taken from user testing (the redder the spot, the longer people lingered on it).

The eyes are magnets for the eyes

This made me stop and think as to whether some of the content I’ve produced in the past (videos, elearning, posters etc) could have been more impactful if I’d considered the direction of any eyes that were in the resource..?

Homework/Assignment

We were required to complete a Case Study assignment this week.

Here’s the brief

Part One:

Define your organizations mission, various stakeholders, target audience and the topic relevant to that particular audience.

Part Two:

Create a headline for your blog following Professor Lees tips in this same video (for example, using numbers in the headline)

Write a 500-1000 word blog entry that includes 5 pieces of curated content relevant to a particular audience.

Part Three:

Write a 1-3 sentence overview about how your curated blog relates to the topic andyour organization and how/why you chose the existing content for curation.

I’ll post my assignment response as a blog post sometime in the future.

‘eye image source‘ (used to market post on Twitter)

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