Posts Tagged "elearning"

What no ‘elearning’?

Despite me previously having the title of Learning Technologies Manager and the organisation generally defining ‘elearning’ as ‘click next, self-paced’ modules I was able to utilise a range of methods and media to meet needs that had previously been meet via traditional eLearning and physical classroom activity…

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Think campaign…

Regular readers will know that my previous Organisation made the transition from outsourcing it’s self-paced elearning modules to bringing them ‘in house’ almost 2 years ago. Once we had sourced the software my Head of Department insisted that we launch the system with a fanfare etc and advertise it’s existence. Now I must admit that at this stage I was a little reluctant to follow this course of action because self-paced elearning was nothing new to my Organisation, it was just that we had decided to bring the development in-house; I even quoted the old “YouTube was never launched line“, but he was having none of it….. so it was off the the PR & Comms department (which is ironically where I ended up working) to ask for some advice. Rather than waffle on about the advice that they provided, I thought it would be far more interesting to show you…. They advised that I should ‘brand’ the elearning. Not from a screen layout, fonts etc perspective but from a ‘logo type’ angle; this is what we came up with It plays upon the ubiquitous ‘e’ that many people associate with online activities as well as the ‘swirls’ which were a part of that organisations branding. We then discussed how we could use the info-screens that are situated around site to enhance our campaign and settled upon what my colleague  called a ‘sting campaign‘. If you are unsure as to what this is, then think about the run-up to Big Brother every year. Channel 4 ran a ‘sting’ campaign consisting of 1-2 second pieces of footage showing the Big Brother eye, usually with a few beats of the Big Brother music. I decided that I also wanted to take this ‘teaser’ approach too, but more importantly wanted to get people talking about the campaign whilst still maintaining an air of mystery….. very much like the British Gas “tell Sid…..” campaign from yesteryear. This is what we came up with, as you can see we have used the elearning logo to maintain the ‘branding’ of the campaign… and I don’t actually mention what the hell it is that is coming. This was something of a gamble, however it really got people talking about the ads and what it was and when it was coming. Our campaign was working. Towards the end of the campaign we started to reveal a little more about what it was via a poster & flyer campaign. The posters were placed in all the usual places stairwells notice boards Kitchen areas Back of toilet doors …………. Above the urinals I was shameless! I also took a leaf out of McDonalds book and placed the posters on the trays in our on-site, self-serve restaurant to…. well… ram it down people’s throats even more (pun intended) Once we had launched the system we then followed it up with an interview to fill in the gaps that the marketing campaign had been unable to do (this was one of our first recorded interviews and we were still learning the ropes (as you’ll be able to see), but it got the message across) So folks, that was how we launched the in-house elearning system in my previous organisation. Would I have chosen to do it that way? No. Am I glad that I did it that way? Yes. Why? Because it taught me a great deal about thinking about the bigger picture around a single initiative. Although this was a piece of software and subsequently multiple self-paced elearning modules I would still choose to take this ‘campaign’ approach to the implementation of almost...

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Podcast #20: It’s time to chat about compliance. Again!

Craig chats with Laura Layton James on the subject of her recent blog post and discuss whether it is possible to create engaging compliance elearning. Audio MP3Audio MP3 Download podcast in mp3 format: It’s time to chat about compliance. Again Subscribe to the podcast in iTunes. Shownotes Laura’s blog post that started it all. A previous Tayloring it podcast on the same subject The ‘elearning and the science of instruction’ book that Laura recommends....

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“My favourite elearning interaction is”….

…. was one of the questions that was posed by Saffron Interactive at their stand during Learning Technologies 2011. It was a novel idea to capture exhibition visitors ideas around certain L&D topics by asking them to pick a question from a list of questions which included: Mobile Learning Social learning Favourite elearning interactions Effective compliance training point a Flip camera at them and ask them to answer it. Simple, quick and effective! Anyway, here’s my response Which leads me to ask…. What are your fave elearning interactions? Are you so passionately opposed to elearning that there is no possible interaction that would float your boat? Do you have simple tastes and would be happy with any interaction? Why not let me know in the comments box...

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Folks, allow me to introduce you to…

… Action Mapping… …Was how I kicked off a CPD session yesterday afternoon for a small number of our internal elearning authors. One of the attendees had already undertaken training on our rapid elearning tool, however the remainder had not yet received any training so I took the opportunity to stress to them that elearning was a broad, deep subject and that they should not just think of it as sitting in front of a PC, undertaking self paced elearning but should also take into consideration: Videos Podcasts Info-screens Screencasts Our intranet (amongst others) As way of proving the simplicity of using video, I asked them to participate in a simple ice-breaker exercise by videoing each other on a Flip camera answering the question “why have I come to this session” I then created a short video and uploaded it to YouTube, again to show the speed & simplicity of using this type of tech. Here is their video (quirky camera angle and all!) I then went on to use one of our new Interactive White Boards (IWB) to facilitate Cathy Moores Action Mapping process. For 1/2 of the attendees this was the first time they had used an IWB (2 birds with 1 stone!). Within the first few slides I presented them with the 2 x Wordle outputs from @StephanieDedhars session at the recent eLN event. You can read more about Stephanies session and use of Wordle in her blog. Here is the group exercise that they undertook on the IWB Action mapping 02.12.10 View more presentations from Craig Taylor. I then provided them with 30 minutes or so to undertake an individual desktop Action Mapping exercise in relation to their anticipated piece of elearning. This work was interspersed with some brief ‘sanity checks’ in order to peer review each other progress. To finish off with, we all participated in a podcast (my first podcast may I add) which centred around discussing the session we had just participated in. The podcast can be listened to here. The next step in this process will be to undertake the training on the system itself, swiftly followed by a session on storyboarding which will be facilitated by Julie Wedgwood… stay...

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